Sports public relations firm PRCG | Sports recently sat down with one of the most well respected NFL sideline reporters of all time, Michele Tafoya, to discuss the fallout following statements by current NFL personality Charissa Thompson, who admitted to sometimes fabricating reports during the early years of her career as a sideline reporter.
Now more than ever, sports public relations are a critical necessity in order to address the seemingly endless stream of sensitive issues that affect athletes, teams, leagues, brands, andin this casemedia personalities.
I dont think she (Thompson) had people like you helping her out with this, Tafoya told hosts Jim Rocco and Cris Bruce on the PRCG | Sports podcast. I think that was to her detriment, and thats unfortunate, she should have.
Tafoya, known for her professionalism and commitment to journalistic standards, emphasized the profound impact such admissions can have on public trust and the credibility of sports journalism as a whole. Having covered 327 national primetime TV gamesa record for NFL sideline reportersTafoya also lamented the lack of consequence and how it reflects on the industry's approach to accountability and transparency.
In response to the absence of any comment or disciplinary measures by Thompsons employers, Tafoya rhetorically asked: What are you saying to your entire organization by not speaking about this, by ignoring it? I think thats a really relevant question.
Click here to listen to the full interview with Michele Tafoya on PRCG | Sports Crisis Communications in Sports podcast.
About PRCG | Sports
PRCG | Sports is the sports public relations brand of PRCG | Haggerty, an internationally known agency with a record of excellence in the management of challenging, and often sensitive, communications matters. They have worked around the world on sports-related matters, and bring a breadth of resources and depth of expertise to the field that is unique to sports marketing firms of any size.
The Crisis Communications in Sports podcast breaks down the latest public relations crisis events making headlines in the sports world. Each episode features in-depth conversations with plugged-in sports communications professionals who share their analysis and insight on how to handle the most challenging sports public relations issues, and devise strategies aimed at winning in the court of public opinion.
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