Rose Extract Market Trends: A Deep Dive into Consumer Preferences

Cloud PRWire

The global rose extract market, which was valued at USD 379.2 million in 2021, is set to experience substantial growth at a CAGR of 5.8 percent during the forecast period. This flourishing industry is primarily driven by the increasing demand for organic food and cosmetics, rising health awareness, and the exceptional health benefits offered by rose extracts.

Liquid Rose Extract Emerges as a Versatile Ingredient

In the realm of liquid rose extract, it serves as a vital thickening agent, stabilizer, and additive. Despite its poor solubility properties, it offers superior stability compared to its liquid counterpart. This versatility has made liquid rose extract a popular choice in various products, including moisturizers and creams.

Nutritional Superiority: Rose Extracts Secret Weapon

One of the key factors contributing to the popularity of rose extract in the food and beverage industry is its high vitamin C content, surpassing even that of oranges by over 50%. This has opened up significant opportunities for rose extracts in food fortification, where healthy components are added to enhance the nutritional value of products.

Competition and Consumer Awareness

The market for rose extract faces stiff competition from a wide range of substitute products available at lower prices. However, this trend is expected to be reversed as consumers become more aware of the therapeutic benefits of rose extracts, particularly in the context of health and wellness.

COVID-19 Impact and Recovery

The COVID-19 pandemic disrupted global supply chains in 2020 and continued to pose challenges in 2021, affecting manufacturers in the rose extract market. However, as economies recover and disposable incomes rise, the demand for rose extract is expected to rebound. Additionally, the industry is focusing on enhancing product portfolios through extensive research and development programs.

Driving Market Growth: Health-Conscious Consumers and Organic Inclusions

Consumer awareness of the health benefits of high-quality food and organic products has led to changes in eating patterns and lifestyles. The rise of obesity and related health concerns has further fueled the demand for food products that promote weight loss and reduce the risk of heart disease.

Segment Analysis

The rose extract market encompasses various segments, including rose oil, rose concrete, rose absolute, and rose water. Rose oil, with its widespread use in essential oils, personal care products, and the food and beverage industry, stands as a significant market segment. The market also differentiates between liquid and powder forms of rose extract.

Regional Landscape

Europe dominates the rose extract market, driven by its increasing use in aromatherapy, cosmetics, and personal care. The regions growing interest in health and wellness products further contributes to the markets growth. East Asia and South Asia are experiencing substantial growth due to the expansion of their food and beverage sectors and increasing reliance on health and wellness products.

Competitive Landscape

Prominent players in the rose extract market include Green Leaf Solutions, Rosesattar, Sakha International, Alba Groups LTD, Alteya Organics, Aromaaz International, Ecomaat, First Natural Brands Ltd., Fleurchem, Inc., Thracian Oils Ltd., Xian Peihong Biotechnology Co., Ltd., Xena Bio Herbals, Vaibhav Perfumery, Zahra Rosewater Company, and India Essential Oils.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/rose-extract-market

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