Athletech News, New Multimedia Platform Focused on the Fitness & Wellness Industry, Launches with 50,000 Subscribers

Cloud PRWire

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October 25, 2023, New YorkToday marks the official launch of Athletech News, a new media venture by Edward Hertzman. Athletech News is a multimedia platform, seeking to fill a need for business news and reporting in the fitness and wellness space valued at $30.8 billion in the U.S. and some $87 billion globally.

We took Athletech News from idea to execution over the course of couple of years thoroughly analyzing the market and its opportunities, Athetech News founder and CEO Edward Hertzman said. I saw an industry experiencing unprecedented transformation and growth but having no single resource to bring together the entire community. Athletech is a single venue industry leaders can now visit to pick up the days key headlines, hear thought leaders discuss consumer trends, read analysts' recaps of market movements and deal flow, and learn best-in-class practices from their peers. I drew from my experience founding Sourcing Journal, which created a community that had previously been experiencing a similar industry void.

The new venture showcases Hertzmans ability to build a media company, regardless of industry. Having successfully built and his previous platform, Sourcing Journal, he sold it to Penske Media Corporation in 2017. Hertzman stayed on with the company for the next six years to run Sourcing Journal; during his tenure he was promoted to EVP of Fairchild.

Athletech News is quickly becoming the media of record for this growing industry. More than 50,000 Fitness and Wellness executives have already subscribed to the new platform, drawn to the executive interviews with industry luminaries and the daily feed of breaking industry news. Soon after its launch, Athletech News signed on leading industry partners, including companies such as ISSA, Xpotential Fitness, XPLOR, Life Fitness, Body20, Sweathouz, Trainerize, SportsArt and Bloomreach.

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The platform targets the top decision makers in all business-facing aspects of the spaceowners and operators of fitness clubs/studios, fitness and wellness and recovery executives, technology and equipment companies, analysts, venture capitalists, private equity, and more.

Athletech's event series: Athletech also recently released a comprehensive video series called DISRUPT, featuring on-camera interviews with more than 30 of the industrys top executives, from companies such as Technogym, CrossFit, Tonal, Pvolve, FitOn, Xpotential, Centr, Hyperice, Freemotion, Madabolic, Restore, Life Time, TRX and Zumba.

Edward Hertzman commented: It's time the fitness and wellness industry had a serious seat at the table. From boardrooms to Capitol Hill to mainstream media, there is more to our business than diet hacks, before-and-after infomercials and body-building stereotypes. We are committed to building a platform for the fitness and wellness industry, to share news and opinions, even if those opinions are somewhat raw), to network, celebrate wins, and most importantly, do all of it in a collaborative, pre-competitive environment.

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About Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industrys economic outlook. We aim to spark ideas and shape agendas for fitness executives in this constantly evolving and fast moving sector. We set out each day to inform these leaders with proprietary content and analysis that will help them make more informed business decisions. Please visit Athletech News at

About Edward Hertzman, Athletech Founder & CEO

Edward Hertzman is a serial entrepreneur with a diverse portfolio spanning media, fitness, wellness, and sourcing. As a subject matter expert, he's become a prominent voice in these industries and an early-stage investor in promising startups, contributing significantly to their growth. His latest venture, Athletech News, addresses the need for community, representation, and transparency in the fitness and wellness sector. Prior to this, Hertzman founded Sourcing Journal in 2009, now the world's largest trade publication for sourcing and supply chain in apparel and textiles. He sold the company to Penske Media Group in 2017 and served as President, later becoming EVP of all Fairchild Media Titles.

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