Vitamins Drink Market in North America: Consumer Preferences and Trends

Cloud PRWire

The global vitamins drink market is experiencing significant growth, propelled by various factors such as the efficient delivery system for nutrients offered by vitamin drinks, the increasing consumption of vitamin-enhanced foods, and the rising prevalence of chronic diseases. Heres a closer look at the key drivers and trends shaping this dynamic market:

Efficient Nutrient Delivery with Vitamin Drinks

Vitamin drinks stand out as an efficient delivery system for nutrient absorption. Unlike solid supplements, which can be slow to traverse the gastrointestinal tract and may face absorption challenges, vitamin drinks offer a soothing and easily digestible solution. They dissolve fully in water, reducing irritation in the gastrointestinal tract and enhancing tolerability for individuals with sensitive stomachs. These extraordinary health benefits are driving the vitamins drink market forward.

Growing Demand for Fortified Foods

The fortified food industry has witnessed steady expansion due to heightened health concerns and increasing illness rates. As discretionary income rises, consumers are allocating more resources to nutritious foods. This trend is expected to boost the market for vitamin-fortified and mineral-enriched food and beverages.

Rising Prevalence of Chronic Diseases and IBD

The surge in chronic diseases, including diabetes, heart disease, and degenerative conditions affecting joints, nerves, and bones, is driving demand for vitamin drinks. Chronic diseases affect a substantial portion of the population, with more than 40% of the total U.S. population suffering from multiple conditions. Additionally, the global prevalence of inflammatory bowel disease (IBD) further contributes to the demand for vitamin deficiency treatment, leading to an economic burden and increased awareness programs.

Supermarkets and Hypermarkets Dominate Sales

Supermarkets and hypermarkets are expected to hold the highest market share during the forecast period. Despite the rise of e-commerce, the convenience of immediate and bulk purchases at physical stores continues to drive consumer preference for these retail outlets, particularly in rural areas.

North Americas Emphasis on Vitamin Deficiency Awareness

North America is a significant consumer of nutritious drinks, driven by a growing focus on low-fat beverages rich in vitamins and minerals. Developed economies and a culture that promotes sports activities have contributed to the markets expansion. The prevalence of chronic kidney disease (CKD) in the U.S. is also boosting the consumption of on-the-go multivitamin drinks.

Asia Pacific: A Lucrative Market

The Asia Pacific region presents a highly profitable market for vitamins drinks. Rising health concerns related to aging, adult myopia, and other disorders, along with government promotional efforts, are driving demand. China, Japan, India, and South Korea are expected to lead the market, driven by the fortified food business and changing drinking habits.

Competitive Landscape

Market participants are actively launching new products and forming collaborations and partnerships. Notable developments include Coca-Colas acquisition of sports drink startup Bodyarmor SuperDrink and Nestles $5.75 billion deal with the Bountiful Company, a leader in the nutrition and supplements sector.

Key Players in the Vitamins Drink Market: Coca-Cola Company, Danone, Eastroc Beverage, KratingDaeng, Nestle, Nongfu Spring, PepsiCo, Red Bull GmbH, and RedBull China.

Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)

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